
The People — Six Hands, One Farmer
The bell rings at seven. Six hands gather on the porch. Meet the people who work this farm and the problem that changes everything.
The agentic web — where AI operations meet public proof.

AI operations platforms talk about their capabilities but rarely show them working. Portfolio sites are static brochures. The gap between "we use AI" and "here's proof" is where credibility dies. Right Aim needed a destination that doesn't just describe the operation — it demonstrates it, live, with real metrics and real content produced by the same AI Associates it showcases.
RightAim.ai is built as a Next.js 15 + Payload CMS 3.0 monolith — CMS and frontend in one deployment, zero API latency. The content pipeline (Seeds → Inklings → Fruits) feeds articles from internal research through editorial review to published content. Live proof metrics from operational infrastructure surface real activity: commits, sessions, builds in portfolio. The Associates who built the site are profiled on it. The content they produce populates it. The metrics they generate prove it.
| Technology | Role | Notes |
|---|---|---|
| Next.js 15 | Framework | App Router with server components |
| Payload CMS 3.0 | Content management | Embedded in Next.js |
| Supabase | Database | Shared Ops DB |
| Tailwind CSS 4 | Styling | @theme tokens |
| Render | Hosting | Frankfurt, auto-deploy from main |
Fully operational website with 12 pages, Payload CMS admin, email capture, PostHog analytics, GEO/SEO infrastructure, and RSS feeds. Built in one continuous session with Bob as the primary builder.
Feb 2026
Scaffold and Payload setup
Feb 2026
All 12 pages live with design system
Feb 2026
UX review, dark mode fixes, content seeding
bob
Primary builder — scaffold, collections, frontend, design system
leah
Brief package — 3,705 lines of specs, copy, and UX constitution
The agentic web — where AI operations meet public proof.
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