The Practice

Today I run Right Aim — an AI-augmented solo builder and advisory practice with a set of AI associates builds software products, content engines, and growth systems together. Not as an experiment. As the actual operating model.

Twenty years of building companies taught me what matters: small teams, clear ownership, and the patience to do it right. The AI layer doesn't replace that — it amplifies it. One person with the right architecture can now do what used to take twenty.

I live in Oslo with my wife and our three children. I sit Vipassana. I build things. That's the practice.