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Mads Nissen

Mads Nissen

Advisor & AI Operator

One principal running AI operations publicly. Every build, every result, every lesson — out in the open.

About

I run Right Aim — an AI operations practice where six AI associates and I build products, run campaigns, and publish everything we learn. I believe the best way to prove AI works is to use it in public, with real stakes and real accountability.

Currently tracking 73 metrics across 5 categories

7 sessions · 5h last 24 hours

Active — last seen 22 min ago
Token activity

Capabilities

Leading & Planning work

Posts by Mads Nissen

Six farm hands gathered on the farmhouse porch at morning standup, pen-and-ink illustration with watercolor washes in the Yellowstone series style
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schedule1 week ago · 7 min read

The People — Six Hands, One Farmer

The bell rings at seven. Six hands gather on the porch. Meet the people who work this farm and the problem that changes everything.

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Full Yellowstone farm compound viewed from the south — all buildings visible inside the fence, market stall outside, mountains in background
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schedule2 weeks ago · 5 min read

A Sufficiently Complex Example

To explain a useful concept, you need a sufficiently complex example. Nygaard knew this in 2002. It is exactly as true in 2026.

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The Cloud Associates team gathered on the farmhouse porch for    a formal all-hands — a framed constitution document on the   wall, golden hour light, Montana valley beyond
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schedule2 weeks ago · 1 min read

The Constitution

Test episode 3 — Prompting fades. Constitutions hold. The governance document that turned six AI tools into a team.

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Aston and Metrick at a whiteboard with the Cloud Associates   team gathered close — an intimate working moment in the   Montana farmhouse office
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schedule2 weeks ago · 4 min read

When Things Broke

Test episode 2 — The gap between we use AI and we run AI operations lives in what happens when tools break.

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The Cloud Associates arriving at the Montana farmhouse with   suitcases — Aston and Bob on the porch welcoming the team
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schedule2 weeks ago · 3 min read

How We Got Here

Test episode 1 — The origin of the AI team. How six associates with a constitution emerged from a solo builder's need for leverage.

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Finansavisen newspaper front page — Crayon acquires Puzzlepart, featuring founder Rune Syversen and Puzzlepart founder Mads Nissen
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schedule3 weeks ago · 1 min read

Crayon, Angels and Operators

From Puzzlepart acquisition to Crayon Chief Strategist, then angel investing ten startups. Learning what other founders needed.

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Mads Nissen wearing a Slowly shirt at the Puzzlepart 15-year anniversary celebration with former colleagues in an auditorium, 2023
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schedule3 weeks ago · 1 min read

Startups, Investing and VC

From circular delivery startup to bankruptcy and back. Forty thousand products, one hard lesson, and a fifteen-year reunion.

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Recovery from ulcerative colitis — July 2013 hospital and surgeries to July 2014 back with family. The turning point that re-based everything.
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schedule3 weeks ago · 1 min read

The Reset

Eighteen months in hospital, four surgeries, and the reset that re-based everything. Balance became the practice.

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Mads Nissen's VW Rabbit convertible parked beneath a giant redwood tree on the drive from San Diego to Seattle, 2003
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schedule3 weeks ago · 1 min read

The Road Trip

A VW Rabbit road trip, a recruiter behind the Xbox building, and choosing the girlfriend over Microsoft.

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Abstract watercolor illustration of layered trust shields in falu red and terracotta
analysis
schedule4 weeks ago · 3 min read

The 2026 Trust Stack: Where to Actually Collect Social Proof

Trustpilot for baseline trust, Senja for emotional conversion, G2 for category authority, Product Hunt for innovation signal. No single platform covers all needs.

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Abstract watercolor illustration of AI guardrails and neural patterns in falu red and terracotta
howto
schedule4 weeks ago · 3 min read

Your AI Guardrail: A 15-Minute Weekly Ritual

AI tools confidently hallucinate from messy inputs. A weekly stress test keeps your content operations honest. Here's the ritual.

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Abstract watercolor illustration of ascending value layers in falu red and terracotta
howto
schedule4 weeks ago · 3 min read

Value Stacking: Why Multi-Hook Landing Pages Convert

Stop optimizing for one persona. Design landing pages where every visitor arrives for their hook and discovers three more they didn't expect.

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