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Startups, Investing and VC

February 27, 2026 · 1 min read

Mads Nissen wearing a Slowly shirt at the Puzzlepart 15-year anniversary celebration with former colleagues in an auditorium, 2023

Then Slowly.no. Circular home delivery for Norwegian households. Forty thousand products delivered. Real logistics, real customers, real operations — not consulting about it. With decades focused on the Microsoft Enterprise ecosystem behind me, it was liberating to build apps and e-commerce powered by AI. B2C is truly a great teacher for effective funnels and communication.

During that time I was invited back for Puzzlepart’s fifteen-year anniversary, five years after i left. The team was still the most profitable Crayon subsidiary by headcount, still passionate about the craft. The culture we built was still holding and living on in the team. Clear proof that building culture is key, and a deeply gratifying thing to have been part of.

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